WhatsApp, the application widely renowned for its communication services, is now much more than just that.
After being acquired by Facebook in 2014, has now become a tool for commercial and engagement purposes as well. WhatsApp Business is being used by entrepreneurs and small businesses as another platform/channel for brand building, customer interaction and intelligence, and revenue opportunities as well.
Today’s consumers and businesses are always on the move and prefer mobility. WhatsApp now offers exactly that. Here are some features that explain that:
- Creating product catalogs
WhatsApp Business, introduced by Facebook in 2019, works as a substitute version of a ‘real web presence’. Here, you can create product catalogs that can be made available for the customers to browse through.
It is a more simple and easier user experience. Different content and images can also be uploaded on these catalogues based on target audiences. Customers find it easier to use this platform to shop on and in turn can also promote the same amongst their social circles. This in turn promotes brand image and widens the reach.
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