With lives becoming busy and ever so complex, the one place it all meets, and not surprisingly is on social media platforms, the 21st century equivalent of the 19-century meetings in the bazaars be it for social or personal reasons.
Invariably all of the SM platforms including their leader Facebook started by making this easy for a closed group of people which with time and limited access increased in scope pretty quickly showing their potential to connect people worldwide. And when there are people in plenty, it’s just a question of time before business follows. In fact, these days it’s business that’s taking people to these sites, otherwise, how do you explain people forming friendships across cultural and civilizational divides to form common bonds!
That said, the last couple of years has introduced myriad platforms with just as many features that see substantial visitors both visiting and joining them, and which given their individual peculiarities, have started to attract business on them. You find both buyers and sellers here. With so much riding on these platforms, it’s a given that they would be used to market both products and services.
The trick here is to do things the correct way on each of these platforms which confirm to their set ideas and agendas so that marketing efforts can be maximized for higher returns.
Facebook: If it’s storytelling to sell, you couldn’t find a better place. From stand-alone posts to videos that elicit replies, comments, ideas and thoughts, this is THE platform when one wants to sell to the world, given that its spread is almost the entire planet.
That said, experts warn people, not to HARD SELL but to use the platform to educate with a worldwide audience with regular and sustained posts meant to elicit responses from viewers. Hard-selling comes much later while the tom-tomming gets done most effectively here.
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