Revisiting the vast shelf of the memory library, I glanced through the pages of my childhood, reminiscing a beautiful time. I traveled with my grandmother to a weekly spiritual gathering, where I repeated the words I heard from the speaker, trying to learn a new language I was unfamiliar with.
Years later, when I was introduced to the anime world, I was intrigued and curious, unknowingly imitating the same I did as a child. I picked up on a few words and some Jutsu I came across while watching Naruto. However, at times I couldn’t grasp Japanese quickly; this is where English subtitles came to my rescue. Now that I think of those moments, from learning different languages to coming across difficult ones, transcreation has helped me in several instances.
When you think about it, transcreation has been around us for decades, though we hardly identify it as a means that helps us understand things from a different cultural background much more swiftly. With the rising number of social platforms and streaming services, people are exposed to consuming content from corners of the world created in different languages.
The quote “The beauty of any verbal art form is in the language it is made” is genuinely true, but with the help of transcreation, these art forms can become widespread globally, generating a loyal fan base. If it weren’t for transcreation, I wouldn’t have been able to enjoy Squid Games the way I did, assisting me in learning more about the Korean language and culture.
The unsung heroes behind these transcreations are the leaders putting their heart and soul into translating several languages to help people worldwide, from fundamental to complex things. By developing AI programs that can make these translations seamless and precise, incorporated into the device, you are reading this note.
Ask your personal AI assistant to translate anything your heart desires Google, Siri, or Alexa; you’ll be amazed. We appreciate the technology but never the ingenious mind behind them.
Thus, to celebrate the enormous efforts of these leaders, CIO LOOK came up with the edition “The 10 Most Iconic Founders and CEOs to Watch in the Language Industry in 2022.”
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