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5 Inspirational Female Business Leaders You Must Know About.

The discussion about the lack of women in STEM rampages on, but there are other industries in yearning need of more female representation. STEM is a curriculum based on the idea of educating students in four specific disciplines viz., science, technology, engineering, and mathematics which are studied in an interdisciplinary and applied approach.

Statistics today show that more women are obtaining graduate business degrees from US business schools and yet are struggling to be on equal grounds with their male counterparts in the corporate realm.

However, being the persistent, passionate, and uncompromising individuals they have always been, women have ceaselessly proved that they can not and will not be disregarded.

Indra Nooyi

Indra Nooyi is a classic example of a woman who worked her way up a male-dominated field. Former PepsiCo CEO, Indra Nooyi made it to the headlines recently when she was added to Amazon’s board of Directors. It’s important that we go for more female representation on boards, as research shows that having a more diverse and broader Board of Directors can make a business more successful.

Indira Nooyi is consistently ranked among the worlds’ 100 most powerful women. Receiving a master’s degree in Public and Private Management from the Yale School of Management in 1978, she worked for Motorola and Asea Brown Bovari before joining PepsiCo in 1994, working her way up until she became the fifth CEO in the company’s 44-year history. Indra Nooyi serves as a role model for women in business, as well as other industries.

Mary Barra

Mary Barra is one of the few female leaders in the auto industry who is the first female CEO of a major global automaker called General Motors Company. The 57-year-old Mary Barra received the highest compensation amongst any leader of a Detroit Big Three automaker which was $22 million in 2017. Barra was recently listed as Number 5 on Forbes’ list of The World’s 100 Most Powerful Women.

Mary Teresa Barra started working for the General Motors Company at just 18 years old as an electrical engineering co-op student with the GM Institute of Technology, inspired by her parents to pursue her passion for STEM.

She was sent by the company to Stanford Business School to study MBA when they saw her skills and potential to become a leader. After graduation, she continued to keep working her way up the company, holding multiple positions such as Executive Assistant to the CEO, Manager of the global HR department, and the Senior Vice-President for global product development before becoming CEO in 2014.

During her career at GM, she pushed the company to new heights, getting them involved into tech space with modern ideas such as automated driverless technologies. General Motors is one of the only two global businesses that have no gender pay gap, an agenda that was pushed by Barra herself during her long journey with the company.

Gillian Tans

Gillian Tans was the highest-paid CEO in the online travel industry. Booking.com is a popular website which almost everyone has heard about or even used to book flight tickets or even hotel rooms.

Gillian had progressed the company’s operations and sales across more than 224 countries and territories, playing an important part in the company’s growth. Booking.com went from just a small footprint in Amsterdam to opening a second office in Barcelona since joining in 2002.

Tans is very passionate about getting more women involved in the technology industry. She told Travel Weekly, “Technology is one of the key drivers of social and economic change, and as the CEO of Booking.com, I am able to play my part in that.”

Libby Crow

Libby Crow is an entrepreneur and a writer. She brings forward the following message, “You have the ability to respond then adapt to every wild turn the journey of entrepreneurship takes you on, both internally and externally. With this kind of attitude, you see everything happening for you vs. happening to you, and that keeps you in the driver’s seat of vision.”

Adaptability is a trait which humans have been developing forever. It’s Biological for us humans to try to adapt to our environment, but when it comes down to business, adapting to those twists and turns can be difficult, especially if our road is really throwing us for a loop. She also specifies that learning to adapt to all changes in our lives, especially in business, will only lead us toward success.

Alyssa Nobriga

Alyssa Nobriga is a Doctor of Divinity, Minister, Author, TV host. She conveys the following message as her key to success “My willingness to take full responsibility for my wins and losses in my business and life. This helps me use everything for my growth, rather than getting stuck with blaming people or situations for any perceived setbacks. It’s an empowering way to live and work and encourages me to keep taking risks outside my comfort zone.”

She pondered on the fact that taking responsibility could be hard but she said it helped her grow, in all aspects of her life. It helped build trust with the people in her life, and it helped her learn from her mistakes, both of which are essential factors for personal growth.

Source: https://ciolook.com/5-inspirational-female-business-leaders-you-must-know-about/

EasySecure International: Committed to Provide Top-notch Identity Management Solutions

The future of fraud prevention is complete customer journey protection with personalized user experiences. At each interaction point, businesses can dynamically introduce or eliminate friction based on identity trust. Advanced AI and proactive analytics enable businesses to make strategic decisions and flip the script on fraud prevention.

Kount pioneered enterprise fraud prevention, and the company was founded out of necessity. In the early 2000s, eCommerce merchants were struggling with fraud, which caused many to go out of business. Those that survived did so under the constant threat of heavy fines and penalties from credit card brands for excessive chargebacks. Many owed more than $1 million annually.

Impactful Leadership

Recognizing both a need and an opportunity, the Co-Founder and CEO of Kount, Brad Wiskirchen, and his co-founders commissioned a study to determine fraud pain points and what businesses would want to see in a comprehensive fraud control solution. Armed with this intelligence, Wiskirchen launched the world’s first (and only) purpose-built, enterprise-level, comprehensive fraud control solution—Kount—in 2007.

From repeatedly innovating years ahead of the pack to building a business that now helps more than 9,000 brands in over 250 countries and territories review billions of transactions annually, no executive has impacted the identity and fraud industries as significantly as Wiskirchen. He and his team immediately filed patent applications for their innovations. Today, Kount holds 39 patents with more pending. In 2020, Kount released seven new products and solutions and earned substantial industry recognition as the leader in identity trust and fraud prevention.

Personalized Customer Experiences

Kount is the leader in digital identity trust and fraud prevention. Kount’s Identity Trust Global NetworkTM delivers real-time fraud prevention, account protection, and bot detection and enables personalized customer experiences for more than 9,000 leading brands and 50 payment providers and card networks. Linked by Kount’s award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions to personalize user experiences across the spectrum of trust—from creating frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payment, account creation, and login events while reducing digital fraud, chargebacks, false positives, and manual reviews.

Complete Customer Journey Protection

Kount’s Identity Trust Platform provides complete customer journey protection from account creation and login to payment transaction and bot detection. Further, Kount’s advanced, deep data analytics empower businesses to approach their eCommerce strategies proactively.

Kount Command uses the Identity Trust Global Network and advanced AI to protect against payment fraud and chargebacks. Kount Command is trusted by more than 9,000 companies to reduce digital payments fraud, protect against chargebacks, and deliver personalized customer experiences.

Kount Control provides adaptive account takeover protection using a layered approach to make risk or challenge decisions dynamically, in real-time. Kount Control gives businesses a unified and customizable solution to combat malicious logins and bots, credential stuffing, and brute-force attacks while enabling personalized customer experiences through an adaptive friction model.

Event-Based Bot Detection advances beyond network and device-based solutions, such as CDNs and WAFs, that protect IT infrastructures against many malicious bots. Kount’s new solution delivers comprehensive protection for all events across the digital customer journey, including account creation, login, coupon or loyalty point redemption, and payment. It can quickly identify good and malicious bots, analyze and classify questionable bots, and enable customized responses by adapting policies within minutes based on the bot’s behavior and desired business outcomes.

Data on Demand is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning. Hosted by Kount and fueled by Snowflake, Data on Demand gives enterprises the unprecedented ability to employ data proactively to increase revenue opportunities via customized up-sell, cross-sell, and down-sell initiatives. Businesses can use Data on Demand to reduce friction, discover omnichannel customer behavior, and evaluate fraud prevention initiatives.

Trusted Security Partner

The coronavirus pandemic has permanently altered the way we engage with eCommerce. In a matter of months, digital transformation accelerated more than it might have in years. More consumers are doing more business online, from ordering necessities to ordering dinner. While some in-person activities and purchasing have resumed and will continue, the convenience and ease of eCommerce will cause many to continue to engage in this fashion.

This marks a permanent shift. Businesses that hadn’t yet embraced eCommerce were forced to do so overnight to survive. Digital businesses have faced unique challenges in 2020. Some experienced dramatic changes in transaction volume. Some needed to quickly pivot to accelerate digital offerings. And some experienced fraud, as bad actors took advantage of eCommerce changes. With digital transformation comes risk. Navigating and staying ahead of that risk requires a trusted partner like Kount.

Adapting to Changing Consumer Demands

As digital businesses experienced dramatic changes in 2020, it was key that Kount not only provides expert fraud prevention solutions but overcome the limitations set by the pandemic. In a matter of days, businesses experienced dramatic changes in transaction volumes. Suddenly, purchases that were once odd and seemingly risky were normal—i.e., ordering a large volume of hand sanitizers in the middle of the night.

Kount leaned on its Identity Trust Global Network and adaptive AI to serve businesses. Kount’s AI combines both supervised and unsupervised machine learning to detect existing and emerging fraud. Kount’s unsupervised machine learning, which doesn’t require historic data, was instrumental in helping businesses adapt to changing consumer demands in real-time.

Use of Advanced Technologies

Advanced, adaptive AI and machine learning are key to effective fraud prevention across the customer journey. Using the Identity Trust Global Network, Kount’s AI emulates the instincts and experience of an experienced fraud analyst by taking into account both historical fraud patterns and anomalies. Supervised machine learning analyzes historical fraud data and is trained on Kount’s Identity Trust Global Network, which includes billions of transactions from over 13 years of data in over 250 countries and territories and over 50 payment and card networks.

Then unsupervised machine learning analyzes potential anomalies and emerging fraud trends. Unsupervised machine learning employs advanced algorithms and models to detect anomalies faster, more accurately, and on a more scalable basis than human judgment alone.

Kount’s AI weighs these results and produces a highly accurate risk score, Omniscore, in less than 250 milliseconds. Having a risk score means businesses can decide what fraud confidence thresholds they’re comfortable with and drive desired outcomes like higher revenue, reduced fraud losses, and customizable customer experiences.

Globally Applicable and Innovative Solutions

The independent analyst firm Forrester Research named Kount a “Strong Performer” in The Forrester W TM ave: Risk-Based Authentication (RBA) for Q2. Kount tied for the highest score in the Current Offering category. Kount was one of just seven companies to be TM included in The Forrester Wave for RBA.

The independent research firm Mercator Advisory Group ranked Kount the Best e-Commerce Fraud Detection Solution in its vendor comparison. Mercator analysts assessed more than 40 fraud prevention providers and selected five that offer complete solutions for a detailed comparison across five attributes. Kount ranked highest overall with a 4.58 out of 5, as well as first in two categories.

The 2020 Frost & Sullivan eCommerce Fraud Prevention Radar ranked Kount a leader for growth and innovation. The Frost Radar analyzes fraud prevention providers for their growth strategies and tracks records. And it assesses their ability to develop globally applicable and innovative solutions that align with megatrends and customers’ changing needs.

Fast Company’s annual list of the World’s Most Innovative Companies for 2020 recognized Kount in the security category. The prestigious list honors the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world.

The JMP Securities Elite 80 listed Kount among the hottest cybersecurity, data management, and IT infrastructure companies for the second year in a row. The JMP Elite 80 highlights the most interesting and strategically positioned private companies in cybersecurity and IT infrastructure. Kount was the only digital fraud prevention company on the list. The Elite 80 recognizes companies that leverage powerful technological advantages to disrupt traditional business models and dominate their respective markets.

Source: https://ciolook.com/kount-providing-real-time-fraud-prevention-and-account-protection/

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Marketing Strategies for Start-ups | Ciolook

Start-ups, more often than not, face financial constraints. Yet, marketing is very critical for building brand awareness. There are, however, cost-effective, and free methods they can use.

You start a business to get Return on Investment. Yet, research shows that survival rates for start-ups are a dismal 10%. The biggest challenge is the lack of financing. Every dollar goes into setting up the business.

Yet, there is critical marketing that the company still has to do. How else can you hope to get market awareness? You must get some recognition during the stiff competition.

Our article will explore cost-effective marketing strategies for start-ups. We will look at those that are free or inexpensive. If you implement them well, you will be sure of building awareness for your start-up.

Cost-Effective Marketing Strategies for Start-ups

1. Get your website up and running.

Do you have a website? If not, get one up and running as soon as possible. It would be a good idea to hire a designer for the job. By all means, take on the job yourself if you have the relevant expertise. While there are web builders you can use online, it is not an easy process.

The designer will ensure that:

You have a responsive, easy-to-navigate site.
They optimize the site for search engines.
Designers also ensure Mobile Optimization for the sites. Do note, over 50% of internet users browse using mobile devices. Google will also penalize you if your website does not give a good user experience (UX) on mobile devices.
The designer will advise on the best web host provider. The hosting company has a significant role to play in how well your site performs.

1. Become an authority with content creation.

Your website provides an excellent platform to showcase your expertise. Use content to share your knowledge. A blog page is, therefore, a must-have section on your website.

Take note of the following when creating content.
It must be relevant and respond to a need you have identified amongst the target audiences.
Ensure consistency so that you build engagement.
Use SEO techniques to get good rankings on the search engines. Such include the use of relevant keywords and optimizing images. Fast loading pages are also critical.
Take advantage of link building to land in reputable publications. According to LinkDoctor, a blogger outreach services company, link building signals search algorithms that you are an authority. You must, however, do it well to see the best results. That is why you may want to set aside some money to get the experts on board.

Local business listings and PR are must-try options.

Local Search Engine Optimization will create brand awareness in your vicinity. Anyone searching for a local business like yours may very well stumble upon yours. You might have been in the market looking for office supplies. You probably typed in a search query like office suppliers near me.

Local listings are free and immensely useful. Tons of options exist, including Google My Business, Yelp, Bing, and Apple Maps.

Setting up accounts is easy. Remember to provide as much detail about your business as you possibly can. Optimize keywords relevant to your business, both long and short tail. You make it easy for the search engines to find you.

Sign up to platforms like Help A Reporter Out (HARO) to build media relationships. The media is always looking for news angles or commentaries. Become their go-to source by providing such. It could be in the form of a news item, press release, or editorial. A mention in a reputable publication will help increase brand awareness.

Sponsorships and Corporate Social Responsibility can also land you in the media. It does not even have to be monetary. Mentorships, community clean-ups, and volunteering are some worthy causes. Best of all, you build positive feelings with the communities. Remember, word of mouth endorsement is more powerful than advertising.

Hop aboard the social media train.

Social media platforms have evolved over the years. In the beginning, they were social platforms. A place where like-minded individuals would interact. Now, up to 77% of small businesses have a strong social media presence.

Why you may ask? The answer is quite simple. The platforms are free and offer tons of possibilities.

You get access to a broad audience base. What you do with it is entirely up to you. You can:

Use it to create brand awareness.
Brands actively sell products on the platforms.
Become an authority by joining relevant networking forums.
Partner with influencers to push your product or services.
Take advantage of User Generated Content (UGC) to build engagement with audiences.
Create traffic to your website by linking it to your platforms. It allows you to build organic audiences that increase chances of conversions.

The possibilities are so many, and you will not break the bank implementing them. However, word of caution here. Research the platforms well to determine whether your target market uses them. There is no point in being everywhere, yet your audiences are not there. Why spend time on Instagram, for example, if your products target seniors.

Do not spread yourself too thin. Pick two strong platforms and concentrate on them. It helps maintain consistency and allows you to focus on relevant content.

Next, allocate some money for advertising on the platforms. Boosting posts, for example, increases the chances of your brand having a more substantial presence. A small budgetary allocation can help you achieve a lot.

Final thoughts

In the earlier days, businesses depended on analog media for marketing. You had to have money to buy advertising space in print or electronic media. But now technology and the explosion of the internet has changed everything. Even with little or no money, you can still get the business name out in the market.

We have shared some implementable marketing ideas for start-ups above. Determine what your business needs and then take what works best. Do not spread yourself too thin by trying everything. It is better to focus your efforts on the most effective.

Source: https://ciolook.com/marketing-strategies-for-start-ups/

Know the CEOs behind the biggest game apps

The gaming industry in India is one of the most promising today. And it is no wonder that every month you learn about a new game application development company.

Why is this field becoming so popular? Are they easy to create? – These could be two of the firsts questions that come to mind. In fact, they are popular, but to create them you will have to keep an eye out for business in this field, combined with a creative mind to impress your target.

Are you curious about the successful people behind it? We have listed the top 5 mobile gaming companies in India. Look at these!

Octro Inc by Saurabh Aggarwal

Since 2016, Octro has been growing nonstop towards success. Actually, in recent news, the company announced 800% of growth in paying users for 2020 alone, due to its famous game Teen Patti, as stated in this.

It should be noted that Saurabh is a technologist with a business vision: TeenPatti was India’s first commercially gam, followed up by several successes such as Indian Rummy, and Tambola.

Saurabh began his career at Packeteer Inc. where he was part of the core engineering team. With Octro, he has had the opportunity to build one of the most complex power game developers able to engage multiplayer games.

RV Technologies by Ranjit Singh

This well-established brand is led by Ranjit Singh who is also the chief strategist. The company is known for its expertise in concept and game design, 2D / 3D design, digital art, game development, animations, digital marketing, and web development.

Leading a hard-working team, Ranjit has made the company grow in this field in an amazing way, becoming a reference in innovation and presenting games like Space Shooter 3D, feral Frenzy, or Strike Off.

Hashbyte Studio by Harsh Khurana

Being passionate about games, Harsh chose the gaming industry as his career and now has 7 years of success. Hashbyte Studio has been providing game testing, mobile game design, and 3D game development services.

The company recruits the best brains in the industry, an action that has allowed them to build a huge portfolio of experience, currently reaching an international audience with outstanding games like the case of Battle Cow, Heads Up Trading, or Grind my Gears.

SuperSike Games by Amit Goyal

From an early age, Amit developed a passion for stories and discovering different ways to tell them. Today he is a producer, writer, and game designer.

For six years, SuperSike Games has provided services such as unity 3D game development, game testing services, web application development, and game design services. Games like Paint Ball Game, Treasure Match, or See and Match have been reaching a wider audience the last month.

Zebu Games by Veerendra Patil

With extensive knowledge and understanding of CG pipeline, combined with artistic creativity, Veerendra leads Zebu Games, a mobile gaming studio that mixes skills and strategy. Currently is one of the most promising gaming startups in India, developing games for Android and iOS platforms as well. Its most famous games include Follow the Dots, Goon School and Word Mint.

Nowadays, the game industry is one of the most challenging: it requires colorful and well-designed graphics and powerful coding skills. In fact, it is interesting to follow up the news on this field and be one of the first to know about the exciting updates that they can offer.

Source: https://ciolook.com/know-the-ceos-behind-the-biggest-game-apps/

10 Business Ideas that can make you an entrepreneur in 2021

In this article we attempt to do just that. Here is a list of 10 of the most profitable businesses to own or invest in 2021:

Healthcare Business

Healthcare is a massive industry with a lot of innovative business opportunities. Some of the platforms offering such lucrative opportunities are:

Health-related mobile application and website marketing
Online pharmacy
Medical transcription services
Medical and hospital equipment distribution
Yoga studio
Chemists and Druggists stores
Diagnostic centre
Elderly care services
Substance addiction amenities
MRI scanning services
Virtual doctor services
Private ambulance services
Medical health insurance selling
Health management consulting

So many exciting opportunities and more under one umbrella, along with the development of many complimentary services to assist the healthcare industry are sure to make it one of the most fruitful endeavours to possibly invest in.

Cloud kitchen/food delivery services

Cloud kitchens are delivery-only restaurant format with no dine-in facilities. Cloud kitchens accept orders online or by telephone calls. They primarily rely on online food aggregators, websites, or mobile applications to accept and deliver orders. On average, food distribution sales of restaurants more than triple the on-premises revenue. And it can be also done as a business from home.

Cybersecurity

The viral role that cybersecurity plays in protecting our privacy, rights and freedom, and everything up to and including our physical security will be more prominent than ever during and after 2020. With more and more of data and infrastructure being relocated online, cybersecurity is a non-negotiable necessity. Companies developing or investing in reliable personal and small business cybersecurity software is a good business to start.

eCommerce distribution platform for small businesses

The USA particularly experienced e-commerce growth of more than $600 billion since 2016. While statistics may look optimistic, big e-commerce conglomerates like Amazon are making it hard for small businesses to compete and get a “piece of the pie” from this industry.

That said, by providing shipping services, storing, and distributing products, small businesses can compete and even thrive. Evidently, smaller distributors leveraging the power of e-commerce are increasing in number and significantly drawing interest from the end-market, making it an attractive business to own in 2021.

Consultation

Over the years, the consultancy industry has seen substantial growth, not only in terms of size but also in terms of service offerings. In recent years, the demand for specialist consulting services is being immensely sought by consumers. Some key areas that observe such hikes in demand are:

Consultation for retail and distribution businesses
International trade consulting firm
Offline and online security consultation firms
Corporate immigration consultant
Mental counselling
Financial advisor

Virtual reality (VR)

Initially, VRs were for gamers. However, this technology provides endless opportunities in the health sector, tourism, training, and education industries to name a few. Using the senses to create a realistic experience, is the power that many industries are already adopting. By 2020 the VR market could balloon up to $40 billion in revenues, according to data presented by Statistica. This promises a great business opportunity for those with a background in information technology.

Custom content creation (AI)

By merging AI with marketing one can start in a new budding industry: custom content creation.

Create a software tool that will help marketers to get a leg up against the competition.

It is a tool that easily creates content for them with a bit of human touch.

Blogging

Do not be quick to sell blogging short. It is a pure internet business and can also be used as an online service business, and most people can start it on their own.

Rather than starting a blog for passion, it is better to do it the business way – with a team/group and with fixed niches and deadlines. If you are willing to take on projects, then this can be a stable source of income for you and you can also reap the benefits of accurate Search Engine Optimization (SEO) strategy.

Direct selling

Direct selling is the act of marketing your product directly to the consumer in a marketing program. It excludes intermediaries involved in distribution. Instead the products are sold directly from the manufacturer.

Online coaching

Online coaching is one of the best ways to learn online and one of the most profitable businesses today. Coaching with any category can lead to great success if they capture their credibility. Many online platforms allow teachers and coaches to host their class, also helping n mapping out every step in the process of creating said class. Such platforms include Teachable, Udemy, Skillshare, and more.

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How 3D Printing Companies Are Revolutionizing COVID-19 Care

As the world remains in the grip of COVID-19, testing has become critically important. It will be through testing that an understanding of this deadly virus and how to contain it will be found.

This article will explore how 3D printing companies provide insight and solutions to a pandemic that is ravaging countries across the globe.

How COVID-19 Is Spurring Innovation Among 3D Printing Companies

The additive manufacturing industry continues to play a key role in addressing problems caused by the pandemic. When supplies are limited, additive manufacturing – better known as 3D printing, can boost the production of much-needed equipment.

The process of 3D printing allows manufacturers to create complex medical devices and body parts at a fraction of the cost.

It eliminates the need for time-consuming processes such as sculpting, forging, and molding. Additive manufacturing is a straightforward process.

Modeling software helps create a design. Once created, the design heads to the printer. The 3D printer adds material layer by layer to produce a fully formed structure.

This technology has been used to develop equipment for COVID-19 relief efforts. Items that were once in short supply can be rapidly created with on-demand production.

Face shields along with parts for respirators and ventilators have been produced quickly and at a reduced cost. Additive manufacturing is also proving to be especially helpful in understanding the effect the virus has on organs.

How 3D Printing Companies Are Improving Lung Research

Researchers have yet to determine the long-term effects of COVID-19 on the human body. But in an attempt to gain a better understanding of the virus’ impact, Axial3D joined forces with Belfast Health and Social Care Trust’s respiratory team.

Using 3D printing, they recreated a scale 3D lung model of a COVID-19 patient based on CT scans. The model has helped the team visualize the scar tissue and inflammatory pus in the airways of the patient’s lungs.

As a result, they are in a better position to understand the long-term damage caused by the virus.

Roger Johnston, CEO at Axial3D says, “We are now able to visualize lungs, like they have never been seen before. We’ve been able to provide the team with a completely new way of viewing and understanding the long term effects from the infection.”

How 3D Printing Companies Are Boosting Nasal Swab Production

Additive manufacturing creates nasal swabs to test for COVID-19. A coronavirus detection test often involves the insertion of a nasal swab along the septum.

The five-inch-long swab probes the cavity until the nasopharynx is reached. Once secretions are collected and removed, they are transferred to a sterile container for lab testing.

Unfortunately, some countries lack enough supplies which can inhibit their ability to conduct life-saving tests. Nasal swabs have to be specifically designed to test for COVID.

Although they look like q-tips, their construction is more complex. As the virus spreads, the demand for nasal swabs continues to grow.

To keep up with the increasing demand, select companies are employing the use of resin-based 3D printing.

Carbon, EnvisionTEC, Formlabs, and HP are four such companies capable of making fine-detail and high-resolution printing. They are closely working with healthcare providers to create COVID-19 nasal swabs.

How 3D Printing Companies Are Meeting the Demand for Training Nasal Swabbers

Nasal swabs are great for testing, but they can’t be used by themselves. Swabbers are needed to administer them correctly.

So AuMed, a medical product simulator company, joined forces with a 3D printing company called Creatz3D to address this issue.

Using data from AuMed’s MRI and CT library, Creatz3D designed several anatomically realistic 3D models and combined them into a single structure. The result was a life-sized manikin that medical professionals are using to train inexperienced swabbers.

The medical manikins have features suitable for nasopharyngeal, nasal mid-turbinate, and oropharyngeal swab testing. They are partially transparent allowing trainees to see the swab as it moves.

As a result, trainers are better able to demonstrate the best way to insert, rotate, and remove the swabs. A moveable tongue allows trainees to practice with a tongue depressor.

A series of swab training sessions conducted by the Department of Otolaryngology-Head and Neck Surgery proved the efficacy of using 3D nose models. After the training, all participants felt more confident in administering a successful swab with little discomfort.

They all had a preference for using a 3D-printed nose model to perform swab training. Of the participants who swabbed real patients, all of them felt that the 3D models helped prepare them for performing swabs on real patients.

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Instagram Reels: The New Way to Market Business

If you’re wondering what’s going on with all the new Instagram features that have been showing up lately, you’re not alone. Now you can do many things like growing your business, with Instagram reels.

For those who wish to know how to get reels on Instagram: Select Reels at the bottom of the Instagram camera. Entering, you see a whole new set of creative editing tools on the left side of your “reel” (similar to TikTok), including audio – search for a song from the Instagram music library. Or conversely, you can even record your own audio beforehand to use in your video.

Instagram has been giving creators a whole new set of content-creation go-to(s). Now you can share “memory” style posts like Facebook’s TimeHop. Their latest toolset allows creators to promote their brand and business with Instagram Reels.

Reels are meant to be viewed as 9:16 or 1080x1920p (Instagram reels dimensions) or vertically full screen, which is the exact same format as Instagram Stories that many admirers already love. With this in mind, we recommend using an aspect ratio of 9:16 as the default Instagram Reels size ratio.

Here are a few tips to get you started with Instagram reels ads:

Do your homework

Read-up Instagram’s series of tutorials on the Instagram reels app, to help you create a look and feel for your reel.

Craft a storyboard

Craft a storyboard of what you want to share as far as tips that align with your brand. Sharing three tips seems to be an easy format that can assist in designing your first reel.

Sharing three tips is n easy format that can assist in designing your first reel.

Showcase your products

Reels offer a great chance to do a little show and tell. Highlight some of the features of your product or service and share the benefits people have derived after using it.

Sharing services on reels allow you to show off your brand’s style and the way you do things differently. They are also a great way to tell a story. This is the best way of using Instagram reels ads as a marketing service.

Practice makes perfect

It’s well-advised to practice a few times prior to publishing your first reel. You can also easily delete said reels and try again. Try experimenting with as many features that the Instagram Reels app offers: music, font, font style. Note that some users have been having some problems with the music option.

Use the new real estate to make you stand out more

By creating content on IG Reels you can help your channel grow naturally as your channel gets suggested to people looking at Instagram reels hashtags. By leveraging your expertise and industry to create tips, will help you garner interest, develop connectivity, and lead to sales.

Build your base

Utilize longer viewership and engagement from followers to grow your outreach and build your own loyal base of followers. Create content that adds value, that people need to know or want to know.

Improve your connection to followers and increase sales.

Reels make re-purposing content easy. Followers are more engaged to listen to messages as a result of the content being more fun and engaging. The longer the followers stay connected, the more profound your connectivity will be, which is a great way to convert to sales.

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What are the biggest lessons learned from the corporate world?

To compile a thorough list of the biggest lessons learned in corporate world, one need not look any further than the industry insiders and innovators of their respective fields, and also some of the progenitors of the best business ideas that failed to make a mark in the business arena. After all, failure is the best teacher.

When an outsider thinks about the corporate life, he/she would probably conjure images in their minds of business meetings, secret deals, big apartments with an amazing view, big bank balance, and many other fantastical elements. But that’s what those images are – fantasies.

Don’t get me wrong, those things do happen, but these are just the tip of the iceberg when analyzing the depth of the reality of corporate world. Life in a corporate enterprise is not like a bed of roses after all, and to be honest, that’s where the real fun begins.

So after analyzing the responses to this very question from many credible personalities who are well versed in the rules of corporate life, we bring you a list of what are the important biggest lessons learned from the corporate world.

Hard work pays off

This should come as no surprise, but many business elites made a point to emphasize that hard work is non-negotiable. They further noted that the reason they remained one step ahead of their fellow colleagues is that unlike them, the colleagues preferred to slack off and take it slow.

That will obviously not do. You need to get into the nitty-gritty details of things. Hard work means tons of grinding, going the extra mile, facing numerous challenges. When you put in 10 times the effort into a job, chances are you will be rewarded more than proportionately.

Smart work pays better

Learn to automate and simplify the kind of tasks that induce drudgery and don’t engage your mind. But smart work doesn’t mean that to create simple copy-and-paste shortcuts.

Make connections where possible, not just in your department or company. You never know when you might need help. A habit of making genuine connections everywhere will act as your safety net to help you out.

Be proactive. Look for things others aren’t going to do, or don’t want to do.

Achieve a sense of clarity on what you want to pursue exactly

Be clear on what you want to pursue such as your profession and the type of company that can help you achieve it best. Clarifying to yourself what you want and what efforts you need to take to get it are crucial to help you along the process.

You may seek the advice of those who matter and those who are even more experienced than you and managed to get their way to the top. Let the rise not be accidental. And most importantly, avoid falling for the trap of eloquence of a good speaker.

You are never the smartest one in the room

Life is an ever-growing, ever-changing, and experience-rich process. This means that we are going to keep on learning forever.

When you work in the corporate world, you are bound to meet different walks of life, and like it or not, there may always be people who know more things than you do.

So you can be the best in class, a top influencer in your market, or the best sales rep. However, you will never be the smartest one working at that place.

This is one of the most valuable lessons learned in the workplace according to many industrialists.

A know-it-all is rarely the smartest one in the room.

But hey, if you are in fact the smartest fellow of the bunch, be sure not to act like one.

No one likes a know-it-all.

Listen to everyone, but follow your mind

Taking advice and listening to everyone is a must for surviving in corporate life, no matter how absurd the advice is. Listening is important because it always comes with the possibility that you may catch something valuable or gain a new perspective about something of import.

Have a high standard of integrity

It doesn’t matter what industry or what sector you work in, if you want to succeed, you need to have honor and self-respect.

Have a high standard of integrity or a personal ethical code of conduct. Be clear on what things you can do, and what you can’t do.

If not, you risk falling into traps, which you often set for yourself.

Make sure you live up to your words. Having a good moral fiber ensures that no doubt can be cast on you or your actions.

Don’t expect people to care about you

Everybody cares, just that it’s not about you. Often, nobody truly cares about you.

Care is a big word that gets thrown around in the office environment. But no one actually applies it.

Many psychologists have figured out that the number of psychopathic personalities in the corporate environment usually goes up as you go up the command chain.

Don’t fear failure and rejection

No one is perfect, not even you.

Don’t be afraid to make mistakes. Try new things all the time. Making mistakes will inherently make you stronger. Mistakes likely present a new opportunity to learn and grow.

Use the contemplation method:

Identify your mistake.
Articulate and write it down in simple words.
Think of all the various other alternative decisions or actions you could have taken to get better results
If possible, get a second opinion. Bill Belichick, the general manager of the New England Patriots, stated- what I learned from my company is that ‘Listening’ is probably the most important skill for a businessman to be good at.

Never give up

Persistence is probably the most important attribute to be successful in any walk of life. An undying, unrelenting, aggressive work ethic.

When no one is watching, when it’s not fun anymore, when everyone in their right minds is asleep, you should be hung up in your corner somewhere, burning the midnight oil and working your but off.

Work harder than everyone, work smarter than everyone and every single day stay later than everyone. And eventually, you’ll end up becoming that which others can only dream of.

These are the biggest lessons learned in the corporate world. Make the best of them.

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How to begin a tech startup with no money

Before you begin your journey of launching a tech startup, answer this question:

What are the similarities between these ultra-successful companies – Zoho, GitHub, Dell, HP, Apple, Harley-Davidson and Starbucks? What do they all have in common?

Well, there is only one axiom on which these aforementioned companies are similar- All these companies were started without any funding. And yet today they all are evaluated at not just millions but billions, and in some cases trillions of dollars.

It almost seems like a pipe dream. How are these larger than life companies brought into existence without any funding whatsoever? And, it’s not like there were more resources available in that time than there are today.

So what makes a tech startup with minimum to no funding successful? Is it the idea, is it the timing, or is it the team? What is it that you need to start a startup that would take you to such heights?

In this article, I attempt to crack the code of just that. So let’s dive right in.

Solve an actual, real-world problem for the technology business ideas startup

There have been instances where a list of tech startup companies with good ideas spend all their life waiting for funding to arrive. But the funding never came!

There have also been many tech startup examples where eager entrepreneurs, who can’t wait to get into the startup game, just start solving any problem they find. They put a lot of work in it, put in a lot of time and spend a lot in terms of resources and savings. But they are soon faced with the reality that the startup is not growing. And because they have put in a lot of effort and resources, they start creating additional problems where there aren’t any.

This is the recipe for failure. Going through this path will not result in success even if they put in a lot of hard work. Because they are not providing some solid value or solving a real problem. What is supposed to be the basic purpose of the startup, you fail at achieving that and hence no amount of effort will suffice.

These type of failures are not exclusive to startups, even big companies fall prey to such traps. Take a look at the Amazon’s ‘Fire phone’ for example. The launched an expensive mobile device with 3-D functionality and four cameras at the front. But what actual, real-world problems did that phone solve? People at the time didn’t want or need a 3-D smartphone, nor were they interested in having 4 cameras to the front. In short, the market did not find the device useful and Amazon suffered a huge loss of around $170 million.

When you come up with an idea for a tech startup, pay some mind to think: what are the chances that you are working on something which is not useful for most people?

Thus, it is very important for aspiring entrepreneurs to focus on solving a real-world problem which serves as a reason of bother for many people in the world. They must have a unique selling point for their idea – like if their idea makes things:

Faster; or
Cheaper; or
Easier; or
Is a completely new innovation.

Make sure what working on is something unique, not something that is already being worked on by other individuals or companies.

Do lots and lots of research

Get a lot of feedback about your idea or product, not just from your friends and family members, because they might be of the kind that always support and encourage you no matter how terrible your idea is.

Conduct surveys, go talk to your potential clients and customers. Ask them whether the problem you are trying to solve is really a problem worth solving. Ask if this is an actual problem or are there more pressing problems in the same field.

Inquire if these potential customers will be willing to pay for the solution. Also it would be useful to find out if there are other big companies trying to solve the same problem in a better or cheaper manner.

Do lots and lots of research and understand the pain points of your potential clients.

Create a business plan

Make rough estimates of the expenditure and the launch time. But none of this should be set in stone. Always be ready to put in more time, money or resources. Read tech startup articles, research the top tech startup ideas 2019, among other things

In the journey of starting a start-up, you will be faced with new challenges and unknown problems everyday. So your business plan should be flexible enough to accommodate changes you may need to make so as to best utilize the options that are available. In short, be read to improvise.

Build a MVP(minimum viable product)

Now that you are aware that your product actually solves a real-world problem and that there is a demand for this type of product, the next step towards developing your tech startup ideas 2020, should be to build a minimum viable product(MVP).

Identify as to how your product or service is different from other products or service. What are the one or two most important features that set you apart from your competition?

Now when you start making your product or service, make sure to put special emphasis on these one or two most important features.

Other features that enhance the beauty or interface of the product, or the other common templates that even your competition provides, are not the key factors you should be focusing on. These are unnecessary at the early stages, and not your problem right now.

Those aspects and features that set your product or service apart, put your blood and sweat into them, and you will have created something to be proud of.

Initially use your savings

Even if you don’t need any money for finalizing your idea or the business plan or doing the research, you will definitely need the money to build the MVP. For building your MVP, you will need to use your savings or any other money you can get, with no strings attached.

For utilizing savings, first you need to create savings. Don’t leave your job prematurely, save up all of your income. Use cost cutting techniques wherever you can.

Till you reach the point of building the MVP completely, you should take it as a given that whatever expenditure estimates you might have initially, you will surely exceed that amount three to five times over.

This is the essence of a startup’s journey, it is filled with pitfalls and curve balls. You will be faced with new problems which do not even exist in the playbook. Solving them requires time, money and resources.

So make savings and use your savings to cross such hurdles.

In the case where your savings don’t suffice, you will have to borrow capital from friends and family. But this comes with the possibility of an obvious pitfall – if your tech startup does not do well, then the relations with the people who helped you may get spoiled. To avoid this conundrum, try to make the terms of their investment as clear to them as you can. Clarify whether they should expect a return or not, or offer stock options or a returns strategy.

In any case, leave no room for doubt in such a scenario and make use of your savings as much as you can.

Focus only on profit

Do not waste time worrying about trivial issues, but focus on making profits as soon as you can. After all, your savings can only last for so long. Create a small team of reliable hardworking individuals.

As you do not have investments, the tension and pressure can become overbearing. So do not focus on growth in the early stages, instead focus on earning money. Growing requires dealing with major losses, and this strategy does not bode well with tech startup ideas with no external investments.

Use free and discounted services

In the age of social media, marketing has become essentially costless. You can promote your product or service on Facebook, Instagram, LinkedIn, and you can make good tech startups website with good promotional content for very cheap these days. In short, focus on free marketing

There are many companies and tech startups in world who offer their services to startups at discounted rates. Utilize these types of services.

Make sure that the demand of your product gets appropriately utilized and you are able to sell you product and services to as many people as you can.

Conclusion

Finally, it is not the idea alone that can make your startup successful. The industry is replete with stories of tech giants that started with bad ideas, but with a few key alterations, some new perspective, and a lot of hard work, ultimately became successful. You can have a bad idea and still it won’t stop you from doing anything.

It is not the team that guarantees your success either. There are also many stories of teams with the worst qualifications of their field becoming pioneers and business leaders through hard work, determination and other factors.

It is not the timing either. Timing is super important, but there’s no way of knowing whether your timing is right unless you fail at trying and then try again.

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METIS Cyberspace Technology S.A.: The Most Sought-after Smart Shipping Solution Provider

On the same notion, METIS Cyberspace Technology S.A. came about in the year 2016, when seven engineers with shared values and a passion to innovate came together to utilize their extensive knowledge and first-hand experience in significant aspects of the maritime industry.

Having held positions of consequence, they had a ring-side view of how things worked in the industry and how late adoption of digitization adversely affected profitability and service quality. They were equally aware of how half-baked solutions, paraded as quick-fixes to long-standing problems, came apart at the very hint of a problem instead of helping in any material way.

Delivering Distinction

Data being the life-blood of businesses is not new. What actually is, is the way it is distilled and drilled down to find trends and productive and effective ways to do routine activities. It is in the latter that METIS helps the industry, while being an integral part of its existence and growth.

The cornerstone of their existence, their USP today is their proprietary Data Acquisition System. Designed in-house, it has the unique and defining ‘Lloyd’s Register Type Approval Certificate’ for marine, offshore and industrial applications, which goes a long way in giving their clientele the confidence that they operate on a robust and reliable platform which conforms to recognized Industry Quality Standards, International Conventions and Lloyd’s Register’s strictest testing procedures. Data gathered on METIS’s platform is utilized in the in-depth analysis of the following elements:

O. consumption analysis & optimization
Monitoring and performance evaluation of Machinery equipment
Charter Party Agreement Management
Voyage Analysis
Hull Fouling Analysis
Predictive Scenario Analysis
Environmental footprint management

Besides analysing and predicting on the likely scenarios in the industry, the METIS platform helps predict even mundane operational matters including weather patterns, wind-speeds, likely congestion and choke-points en route, and alternative routings, matters relating to vessel maintenance and upgrading, etc. to name some. Information thus derived helps achieve optimum vessel speeds which save on time, fuel, money, and maintenance while giving increased customer satisfaction and longer and trouble-free asset utilization.

Shipping and maritime by its very nature is a capital-intensive endeavour which calls for massive outlays, be it for vessels purchase or their maintenance and upkeep. Client shipping companies thus have invariably come to depend upon the concise and correct information coming through METIS’s platform that predicts future events and their implications on resources thus invested.

For maritime entities like shipping companies, a platform based on hi-end technologies such as IoT, cloud computing, Artificial Intelligence that provides unparalleled interconnection with all other equipment and servicesa forte of METIS, acts as one stop digital transformation solution making the former leaders in the smart shipping era.

It also constitutes a great decision support tool for maritime executives enabling them to assess the performance of their assets including vessels, their operations in real time in the present, and most importantly a confirmed prediction of how these shall likely behave in the near future. It also affords senior executives’ useful and actionable information across activity, departments, and levels of management to take quick and decisive information. For employees down the line, relevant information at their fingers-tips helps them go a long way in communicating the right information in every direction and keeping clients happy and satisfied.

Exhibiting Excellence through Customer Success

“METIS excels in customer service and efficiency. We are very happy that we have METIS offering us the ability to be alert of all operation matters 24/7 and provide us with accurate data for vessel performance while giving us the opportunity to be proactive for anything may arise.” —Korina Tapaktsoglou, CFO, PIONEER MARINE HELLAS S.A

“METIS has demonstrated that it can reliably record and upload to the METIS cloud servers, data from all of the sensors on board our ships. METIS provides an elegant human interface to the users in our offices which allows anyone to find the answers to technical and operational questions by simply asking the question in more or less plain English. Vessel monitoring is still in its infancy, but the METIS human interface is unmatched by any other so far.” —Hamish Norton, President of StarBulk Carriers Corp.

METIS’s foray in Advanced Digital Applications

According to Mike Konstantinidis, the CEO, despite it being an undisputedly significant technological development, AI remains nothing more than a buzzword with not many solutions providers actually making any significant use of it. Taking a steep departure, METIS has applied AI in a very structured and effective way. More specifically, it has made effective use of machine learning (ML) to significantly improve the competitiveness of maritime entities.

That being said, the existing scientific background based as it is on engineering, physics and mathematics is not exactly discarded or substituted by ML. It has on the other hand been extended and utilized significantly more. In addition, human resources in organizations using METIS, have not been replaced by intelligent systems. On the contrary they are being augmented to be much more efficient, intelligent, and quick in their decision-making and resulting actions.

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